Today The Awesome is the fact that Häagen-Dazs is not -- as I always assumed from its name -- a Scandinavian company. It was founded in the Bronx by Polish immigrants, who made up a Scandinavian-sounding nameW that they correctly thought would impress Americans who think that everything European is sophisticated and delicious.
Speaking of Häagen-Dazs, today The Awesome is also their new Five ice cream, which is made with just five ingredients and is quite tasty -- not as rich as their regular stuff, and it's not crammed full of cookie dough or chocolate fish, but it sings with a delicious simplicity.
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